GENERAL THOUGHTS ON WHY THIS APP. IS SO IMPORTANT TO THE INDUSTRY. Mobile has opened the door to all financial institutions (ie: mobile banking and mobile apps for Chase, Wells Fargo, etc.). Pawn customers are equally as deserving of these mobile services.
The nature of this industry is to attend to citizens that have so few choices. There is a significant cost to loan and layaway customers who make payments at the brick and mortar pawnshop. In many cases, the cost to the pawn customer to commute to the store is more expensive than the payment alone (1 hour of the customer’s time + transportation = $20 to $50).
With Mobile, the pawn customer never has to wait in line to make another payment. Customers don’t have to call the store to know when their payment is due. Customer notifications eliminate the unpleasant experience of forgetting a payment.
With Mobile layaway payments, you eliminate the number one reason that customers refrain from putting something on layaway. They don’t have to come into the store to make payment, they don’t have to be called and reminded. Layaway customers love to shop on the Mobile App, so when their last payment is made to pick up the item, they already have the items picked out for their next purchase.
Bravo offers each of our customers their own branded Mobile solution. Each operator enables their own customers to their own Company-branded Mobile Application. At the point-of-sale, the store boards the customer with a 4-digit security code opting the customer into their private information in less than 1 minute.
BUT WILL PAWNSHOP CUSTOMERS PURCHASE LESS IF THEY DON’T HAVE TO MAKE PAYMENTS IN THE STORE? No… actually the opposite is happening.
Loans – Proactive customer service at the loan counter should include conversations about putting items on layaway. Many pawnbrokers will offer loan bumps (a few extra bucks) to put an item on layaway at the time of the loan. This is an excellent example of cross-selling products.
Pawn Shoppers – Customers that come to pawnshops to shop should be offered layaways as an option to directly purchase. Some pawnbrokers are concerned about holding items and do not offer layaways; but like loans, most customers pick up layaways. It’s a great business.
Mobile layaway payments is a brand new customer convenience. Eliminate the number one barrier to layaways (cumbersome payments that have to be made in the store). We’re seeing a significant lift (30-60%) in pawnshop’s layaway business when adding Mobile – InstaPawn.
Back to the original question – Not only do customers commit to more layaways in the store when they pick up the layaway or loan for final payment, they are also shopping your inventory 24/7. InstaPawn increases customer traffic on your merchandise 10x.
We are currently developing an additional InstaPawn feature – the Online Mobile Layaway. Yes, customers will be able to put items on layaway while they are shopping on the app.
Our vision of Mobile Pawn is to widen the pawnshop offering to the general population. Mobile Pawn opens the door for everyone.
I am so genuinely excited about the future of pawn, mobile pawn, and Bravo. Seeing your interest and enthusiasm at the Midwest Convention validates the thousands of man-hours that we dedicated to bring you this revolutionary mobile app.
Interested in learning more? Call us at 888-407-6287 option 2.