Gen Z, and their $44 billion of spending power, approaches retail different than their predecessors. To stay relevant, pawnbrokers must once again evolve their marketing strategy around acquiring this new age demographic. Marketing to… Read More
At Bravo, we believe that volunteering can be a catalyst for social change: it transforms both the life of the beneficiary and that of the volunteer. Last Friday, Team Bravo experienced this first-hand by helping at… Read More
Are you doing stone removal on your karat gold with diamonds, you’re doing a disservice to your business and your bottom line if you’re not. Why break Melee, lose them in the carpet or watch them fall under your… Read More
Getting smart about smartphones – It’s in your pocket. It’s in your hand. And increasingly, it’s in your display case. The iPhone X is the 200th most popular item coming in and going out of pawnshops as of March 2019. Read More
Inventory is always an uphill battle under the best of circumstances. You have so much stuff. Who wants to count it all? Obviously, different businesses handle merchandise count situations in different ways. But it’s still important to have… Read More
Getting the most out of your online business presence – How To Manage Your Company’s Facebook Page. So, you’ve created your business page on Facebook. Every box is checked, each form is filled out. You’ve even gotten your feet… Read More
Best practices for care and feeding of your professional Facebook presence Earlier, we covered the basics of setting up a Facebook page for your business. Now that we’ve got the foundations out of the way, it’s time to start building,… Read More
Determining an advertising budget that’s appropriate for you. Wait…Advertising? That’s for national companies, right? The kind of household-name brands that can afford to drop millions on prime-time TV, and drive-time radio spots? Not necessarily. Advertising for small business is absolutely… Read More
With the start of each year comes the planning for the annual Dixie Pawnbrokers Educational Conference & Trade Show. The show will be at the Perdido Beach Resort in Orange Beach, Alabama on Friday, March 22nd through Sunday, March 24th, 2019. The hotel… Read More
The social media giant is good for more than just staying in touch. Since first emerging on the digital scene (way back in the prehistoric digital mists of 2004), Facebook has become an indispensable facet of most of our daily… Read More
Returns. All business owners dread them. But since the only thing more important than your bottom line is customer satisfaction, they’re a fact of life for any retailer. And pawnbrokers are no exception. According to market analysts, brick-and-mortar return rates… Read More
2018 reported the some of the highest smash and grab robberies of jewelry store and jewelry carrying stores to date. Bravo is here to give you tips! Read More
