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Bravo eCommerce Breaks All Time Sales Record for Single Day at $29,070.20
On Monday, August 4, Bravo eCommerce had its biggest day with 529,260 advertisement impressions, 7,337 new customers, 18,002 page views, and closed at $29,070.20 in sales. For most retailers, their biggest sales spike occurs around the holidays, but for Bravo stores utilizing the eCommerce functionality of Buya and the eBay API, everyday has the potential to bring in Christmas-like sales.
In particular, Bravo user MaxPawn had a record shattering day with over $17,000 in sales on Buya and the eBay API. They typically average two to four eCommerce sales daily and on Monday they sold a $10,500 handbag, a Cartier ring for $4,000, and an engagement ring for $2,500. On top of Monday’s success, Max Pawn already had sales pending on eCommerce before they even opened their brick and mortar store’s doors at 9am PST.
In reference to Monday’s success, Max Pawn’s owner Michael Mack says, “Our motto is if you aren’t helping a person in line, then you are helping them online. It’s important to be in constant contact with your customers and you can’t just wait for them to walk through the door.” With this philosophy, the store generates a lot awareness for online inventory by promoting it to current customers and across social media channels like Facebook, Twitter, Instagram, and Pinterest.
Besides good merchandising, Michael Mack also contributes a lot of Max Pawn’s eCommerce success to the processes provided by utilizing the Bravo software. With the right process in place, he is able to better market his inventory for online selling channels and reach a wider range of customers – thus, generating record breaking sales while most stores are experiencing the summer slump.
Are you ready to elevate your eCommerce? Contact us at 888-407-6287 and we will be glad to assist!