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Buya Exceeds 2017’s Predictions
Buya, the only marketplace exclusively for pawnbrokers, continues to drive more traffic and more dollars into pawnbrokers’ pockets.
The secret to success is no longer just get your inventory out there and see how it performs. The most successful retailers are strategic and targeted in their efforts, both offline and on.
eCommerce Trends of 2017 are astounding:
- 51% of Americans prefer to shop online.
- 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.
- Ecommerce is growing 23% year-over-year, yet 46% of American small businesses do not have a website.
- 67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store.
- Millennials and Gen Xers spend nearly 50% as much time shopping online each week (six hours) than their older counterparts (four hours).
Does your pawnshop utilize an multi-channel or omni-channel strategy? This is the most important question to answer as it directly affects your store’s profitability, labor costs, and efficiency.
Omni-channel removes the boundaries between different sales and marketing channels to create a unified, integrated whole. The distinctions between channels — onsite, social, mobile, email, physical, and now instant messaging — disappear as a single view of the customer as well as a single experience of commerce emerge. [Learn more: here and here and here.]
Your next question is probably, “If omni-commerce is better for the pawn industry, why isn’t every pawnbroker doing it.” The answer: significant investment in technology and business change. This technology will need to integrate right across the business and even replace some legacy systems.
Bravo launched our first eCom product in 1999 and has been on the forefront of pawn online selling. We launched omni-commerce in 2013 and have helped pawnbrokers start, grow, and scale their eCom efforts. We have 348 Bravo customers selling on Buya and are adding more stores to our network each week.
eCommerce isn’t going away, and this year pawnbrokers embraced online sales like no year prior. In 2017, Buya reached 1.5 million ad impressions per day. Our customer and subscriber list topped 300,000, and our daily email marketing strategy led to the best Black Friday, Small Business Saturday, and Cyber Monday in our history.
Buya now ranks the 7,556 busiest website in the USA by Alexa gaining 300,000 unique visitors per month and one million page views per month.
Are you a pawnbroker interested in learning more about Buya? Click here.
POWER TO THE PAWNBROKER!