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Taking Your Digital Strategy Up a Notch

If you’re a pawnbroker, you spend your day trying to drive new traffic into your store, while bringing in existing customers to buy more, while also encouraging customers to come make loan and layaway payments. The more efficient… Read More

digital strategy blog

If you’re a pawnbroker, you spend your day trying to drive new traffic into your store, while bringing in existing customers to buy more, while also encouraging customers to come make loan and layaway payments. The more efficient you can be at those three things, the better you are at inventory turnover and maximizing your money on the street.

With that in mind, the next release, launching in less than two weeks, will allow you to send emails directly from Bravo. This change makes it quicker and easier to get your notifications into customers’ inboxes. Fewer clicks and less screens to send notifications means time saved, while increasing sales and pawn service charges. It’s that simple.

Bravo Email Notifications allows you to configure and send emails to your customers through your own dedicated email address. The possibilities are endless – send personalized emails to a particular set of customers now or schedule for later. Send a loan notice or courtesy reminder to customers for their one or multiple loans or layaways.

Not everybody hates email – just the ones we don’t want to reach. The bottom line is that customers like to stay informed. Customers like to know about coupons because they like to save money when they shop. They like to know when their loan is about to expire. Email marketing is affordable and offers the best return on investment ever.

Email marketing is simple enough for small and medium-sized business owners. When it’s integrated into your point-of-sale software, you’ll spend less time remembering, preparing, and sending emails and more time in front of customers making deals and giving loans.

Itching to try this new feature? Contact our sales team for more information. This feature is included in our Customer Communication Platform, per / email fees apply.