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We Just Think Different About Competitive Analysis
Last week, we were asked for the first time by a new pawnbroker to provide a competitive comparison of Bravo with the other software products in the pawn industry. This is typically a pretty mundane effort that requires a spreadsheet full of checked boxes and comparative features. However, we knew we couldn’t respond with just a simple answer because Bravo’s story and software are both too complex to dumb down to a checklist.
Let’s take a step back for a second. When we built Bravo, we designed it to offer Big Systems to Small Business and so our customers could be competitive with the Big Boys. Although no other pawn software vendors had ever used enterprise class technologies, we realized it wasn’t all that difficult to pick them up and integrate them. We targeted Microsoft and all of the commercial Microsoft products offered to incorporate into a World Class platform.
We set the bar high. We didn’t just want to be competitive with other pawn software vendors, we wanted our product to be competitive with and at the same level as NCR, IBM, and Oracle. For the eCommerce platform, we set our eyes on eBay and Amazon as our benchmark – and on the SaaS platform level, Salesforce.com.
When we looked at all of the Pawn Industry software solutions on the market we found ourselves being an entirely different product than the rest. We just THINK different. We just THINK systems should be more.
We turned over every rock, re-analyzed every process, simplified the complicated, eliminated the waste, looked for penny savings and found thousands – no short cuts and no excuses! We did all this because we believe you and your business is the most important part of our relationship. We wanted our product to speak for itself and so it made all the countless hours of testing, analyzing, and refining worthwhile.
We know that time is of the essence – we not only value that but we designed Bravo to help you take back the immense amount of time you spend on the simplest of tasks by using the tools and efficiencies found in our software.
Another goal is to become successful only by helping you become successful too – we will disrupt the destruction of the earth by adding life to the things we make. Products will trade freely, consumers will save time and resources, and products will be enjoyed by more for a longer time.
So back to the request for a competitive analysis – we simply can’t offer a typical spreadsheet checklist because we are different and nobody does what we do with the effort we do it.
My advice for those that currently operate manually – try digging deeper into what you do every day, what you enjoy doing, and what you would rather do if you had more time. Wouldn’t it be worth it to invest in a software that could drastically cut down the time you spend doing daily administrative tasks so that you can focus on what is really important to you? The same applies to all those utilizing systems built in the 80s – do you really expect antiquated technology to display the same effort and investment we put into refining our software?
I’m not afraid to say it – Bravo is decades ahead of the rest.